Una manera de llamar la atención del usuario para que preste atención a tus anuncios de imagen en internet es sincronizando el uso de los mismos. Apple acaba de lanzar una campaña dentro del NYTimes.com donde utiliza varios banners sincronizados para llevar su mensaje.
Ésta no es la primera vez que Apple lanza este tipo de campaña. Puedes ver la que lanzaron hace 2 años aquí.
En varios sitios donde se comparten videos, como en Youtube y DailyMotion hemos encontrado pautados anuncios de video con el siguiente “reportaje” sobre Dr. Manhattan hecho para verse como una pieza de los 60.
Esta pieza de video está tremendamente hecha y es una muestra de cómo se pueden utilizar pautas de video en Internet para crear este “buzz” que todo anunciante quiere para su marca.
Queensland Australia’s Tourism Agency came up with a brilliant way to promote the Islands of the Great Barrier Reef. They offered The Best Job in the World: Island Caretaker.
The Island Caretaker will need to post a weekly blog, photo diaries and create video updates to let the world know about the unique experiences available on the Islands of the Great Barrier Reef. There will also be some interviews with members of the media. The contract involves spending six months on Hamilton Island, one of the Islands of the Great Barrier Reef. The Island Caretaker will also travel to other islands and enjoy activities such as sailing, kayaking, snorkelling, diving, picnics, bushwalking and more.
Interested applicants had to submit a video explaining why they were the person best qualified for the job. The videos were posted on the website and right now they are being reviewed. The campaign was so successful, people from all over the world applied for the job. (You can see the videos here.) And of course, awareness of the Islands of the Great Barrier Reef is higher than ever, so tourism is most certainly expected to rise with this creative effort. And it’s a long term strategy too; imagine all the people that are now going to follow up on the adventures of the lucky person who gets the world’s best job!
