Social Media Management

Social Media has come to stay.

Last year, Puerto Rico had the highest growth in Social Networking out of all Latin American countries, and still has the most room for growth. And if you think Social Networking is just for the kids, think again! Right now, the fastest growing demographic in Facebook is 30+.

This the era of The Me Consumers. Thanks to DVRs, On Demand services, and Online Entertainment, they decide who they want to watch, listen to and engage with. Pushing your ads will not work anymore. They are in charge now. They pull the ads they want to see, and engage with the brands they want to engage with.

Some of the Social Media Networks

Social Media Networks like these have had the largest increase in usage by users in Puerto Rico.

But don’t be scared. This is actually a good thing! Now advertisers have to get really creative in engaging their customers. The great thing is, brands who do it right, will gain more loyal customers. And nowadays, an indispensable component to achieve this is by advertising in social media.

Why are advertising dollars moving to social networks? Because users are spending more and more time on social networks than anywhere else on the web. When users visit social networks, they stick around, sometimes for hours. This means you maximize your brand exposure when you use social networks to deliver your message. And using social networks allows you to be very specific in reaching your target audiences as well.

Go beyond awareness. Befriend them.

If you want your brand to be seen, you can choose the traditional route of placing banners in social networks. But if you want to engage and gain customers who will become loyal fans for the long run, your strategy has to encompass more than that. Social Networks allow you to build communities around your brand, and let you get close and personal with your customers.

We can help you build and implement a comprehensive strategy that includes:

  • Presence in Online Communities (Creation and Management of Facebook Fan Pages, MySpace Custom Pages, and others)
  • Facebook Applications
  • Widgets
  • Blogging and Micro-blogging (Twitter)
  • Podcasts and Videocasts
  • Ads in Social Networks

Contact us today to learn how we can help you develop a winning Social Media strategy.